2024第十一届世界健康产业大会WHIC

时 间：2024年5月20日-22日

Date:  May，20th-22th, 2024

地 点：北京中国国际展览中心(朝阳馆)

Venue:China International Exhibition Center

大会简介

Brief Introduction of WHIC 

    世界健康产业大会简称"世健会"，（Word Health Industry Conference英文缩写为WHIC）。由中国国际健康产业博览会组委会倡导，联合中国医疗保健国际交流促进会、中国中药信息学会、中国保健营养杂志社、中国中药协会、中华全国工商业联合会医药业商会等多家单位共同发起，世健会（北京）国际文化交流中心责组织运营的健康产业国际盛会。首届大会于 2012年4月7日（世界卫生日当天）在中国-北京成功召开，并得到美国、俄罗斯、德国、日本、印度、加拿大、乌克兰等国家相关学术机构和权威专家的支持。自此以后，每年定期在北京召开，共累计接待有来自美国、俄罗斯、德国、英国、加拿大、意大利、土耳其、西班牙、巴西、印度、沙特阿拉伯、日本、韩国、澳大利亚、巴基斯坦等50多个国家的政经领袖和业界精英的参与。大会由产业论坛、贸易博览、公益活动三大部分组成，被誉为全球健康产业的高级别盛会之一。

      The World Health Industry Conference is abbreviated as "World Health Club" (WHIC). WHIC is aninternational event for the health industry initiated by the Organizing Committee of China International Health Industry Expo, jointly sponsored by China Healthcare International Exchange Promotion Association, China Chinese Medicine Information Society,China Health and Nutrition Magazine, China Traditional Chinese Medicine Association, Pharmaceutical Chamber of Commerce of All-China Federation of Industry and Commerce, as well as organized and operated by the Project Hope (Beijing) Intemational Cutural Exchange Center. The first WHIC conference was successfully held on April7.2012 World Health Day) in Beijing,China,and was supported by relevant academic institutions and authoritative experts from the United States. Russia. Germany,Japan.India, Canada, Ukraine and other countries. Since then, it has been held regularly in Bejing every year and has welcomed political and economic leaders and industry elites from more than 50 countries, including the United States。Russia. Germany,the United Kinadom. Canada. ltaly,Turkey, Spain,Brazil, India, Saudi Arabia, Japan, South Korea, Australia, and Pakistan. Billed as one of the high-level events in the global health industry, WHIC consists of three parts: industry forum, trade expo, and public welfare activities.

      世界健康产业大会从2012年始，连续多届在中国北京成功举办，时任中国全国政协主席贾庆林、德国总理默克尔、新加坡总统陈庆炎、西班牙首相萨帕特罗、日本前首相鸠山由纪夫、世界卫生组织总干事陈冯富珍等国内外政要纷纷来电祝贺。时任中国***副委员长周铁农、全国政协副主席张梅颖、李蒙等国家领导人亲自出席大会并宣布开幕，联合国项目事务署首席代表罗响、韩国宪政会议长李相曦、柬埔寨卫生部长蒙文兴、德国柏林市副市长苏特娜等来自全球40多个国家的政经领袖和业界精英汇聚北京，每届都有50000人以上的博览会观众共同见证了历届世界健康产业大会的召开。

      Presently, the "World Health Industry Conference" was several time consecutive and successfully held in Beijing,China. China Chairman of the Chinese National Committee of the Chinese Political Consultative Conference(CPPCC )Jia Oinalin. German Chancellor Angela Merkel. the President of Singapore Chen Qingvan, Spanish Prime Minister Zapatero, the former Prime Minister Hatoyama Yukio, WHO General Director Chen Feng fuzhen and other domestic and foreign political dignitaries leaders at home and abroad have been sending conaratulations.State leaders such as Zhou Tienong. Vice Chairman of the Standing Committee of the National People's Congress of China.Zhana Meiving.Li Meng and others attended and opened the meeting. Luo Xiang. the chief representative of the United Nations Project Services Agency,Lee Xiangxi. the Minister of Science and Technology of South Korea. Meng Wenxing, the Minister of Health of Cambodia, and,Gabriele Schottler, the Vice Mayor of Berlin, Germany, came to attend and announce announced for the opening ceremony. Nearly more than 40 countries. political and business leaders and industry elites. gathered in Beijing. Every year, there are more than fifty thousands (50.000) spectators who witnessed the convening of the previous World Health Industry Conference Expo.

      "世界健康产业大会" 诞生以来，为人类健康敲响了警钟，为全世界向健康方向发展吹响了号角，它开启了21世纪"财富第五波"的财富之门，它的影响逐步波及到政治、经济、文化、思想、医学等各领域。世界健康产业大会已经被推到历史的潮头，必将成为全世界的重要大会。

      Vice Chairman of the Standing Committee of CNPC, Zhou Tienong attended twice to the meeting and announced for its opening. Nearly more than 40 countries, political and business leaders and industry elite from the United States, Russia, Germany, Britain, Canada, Italy, Turkey, Spain, Brazil, India, Saudi Arabia, Japan, South Korea, Australia, Kampuchea, Pakistan,etc,gathered in Beijing.Every year, there are more than fity thousands (50.000) spectators who witnessed the convening of the World Health Industry Conference.

世界健康产业大会吉祥物

吉祥物“壮壮虎”说明：

一、主题形象：

       “虎”是全世界很多民族喜爱的吉祥动物和百兽之王。在亚洲，中国民俗将“虎”尊为瑞兽，是镇宅辟邪之灵物，“虎”与“福”“富”谐音，寓意福运临门、富贵盈门。相传财神爷赵公明得富贵时有神虎相伴，故有“虎”可兴财运，聚福气之说。虎是印度国兽，韩国和朝鲜都以虎为象征,1988年汉城奥运会曾以小老虎Hodori为吉祥物。在欧洲，德国有“欧洲之虎”或“莱茵之虎”的称号，法国和德国一样也是喜欢虎的国度。在美洲，多数国家的人民都以“美洲虎”为喜爱对象，美国进行过一项动物喜欢调查，虎排在了***位。在全球范围，世界上73个国家、五万多份关于动物喜爱程度的调查问卷汇集到《动物星球》频道，老虎打败狗与海豚，成为”最受喜爱的动物”。所以，将世界人民喜爱的瑞兽“老虎”作为吉祥物，符合世界健康产业大会国际化、品牌化的诉求。

二、设计理念：

       “虎”是人们所熟悉的最强壮、最健康的动物之一，我们往往把“健康”和“老虎”联系到一起。都希望自己的孩子虎头虎脑，健康的像小老虎一样。所有的男人都希望自己生龙活虎，强壮的像猛虎一般。即便是形容女人的健康，也有“三十如狼、四十如虎”的民间俗语。采用“虎”的形象设计“世界健康产业大会”的吉祥物，生动的突出了世界健康产业大会“关注人类健康”的主题。该吉祥物取名“壮壮”，和老虎的形象相呼应，取“强壮健康”之意，进一步强化了大会的主题诉求。名字朗朗上口，很像中国民俗中孩子的称呼，招人喜爱，寓意吉祥，凸显了“健康产业”源于传统文化和紧追时代潮流的国际形象。

三、动作寓意：

       吉祥物“壮壮虎”采用拟人化的手法进行设计，形象健康活泼，富有朝气，形态可爱，内涵丰富。“壮壮”自信的笑容和展开的双臂，寓意“世界健康产业大会”热情迎接来自世界各地的朋友，期盼大家相聚盛会、分享梦想和健康。“壮壮”腾空飞跃的姿态，既表明了健康与运动的密切关系，又寓意了“世界健康产业大会”飞奔而来，更象征了“健康产业”引领全球经济的发展趋势。吉祥物“壮壮虎”的设计主题突出、内涵丰富，以可爱的艺术形式来营造健康大会的氛围。“壮壮”结构简洁、便于记忆、宜于传播，相信它在纪念品及产品的开发、合作伙伴和赞助商的发展等方面，必将引起各方面的关注，为彰显“世界健康产业大会”的品牌化和国际化形象增添了独特的亮点。

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